Type:
Product Taxonomy
Primary Industry:
Retail Brands e-Commerce
Secondary Industry:
None
Description:
Designed and user tested a new top-level product taxonomy, revised the existing product taxonomy to reflect the new top-level categories, identified the optimum set of attributes to support flexible product merchandising, worked with others to expose the new taxonomy on the public web site in order to improve search, navigation and increase sales, developed editorial rules for category names and designed the business process for changing the product taxonomy.