Archive for the ‘content management’ Category

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Friday, September 11th, 2009

by Mike Lauruhn (mlauruhn@taxonomystrategies.com Buy Lasix online without prescription, )

By now, it's fairly common to have people with Library Science backgrounds working in positions related to Content Management and Information Architecture. I've started referring to them as non-practicing librarians -- not working in a library, Lasix snort, alcohol iteraction, Buy Lasix without a prescription, but relying heavily on their MLS degrees.

There is an assumption that the skills that librarians bring to the world of digital content are focused on information organization, farmacia Lasix baratos, Lasix online kaufen, Lasix over the counter, indexing, search, 125mg, 150mg, 200mg, 250mg, Lasix coupon, and user-centered design. Librarians have long studied how groups of users look for things, Lasix from canadian pharmacy, Kjøpe Lasix online, bestill Lasix online, appropriate ways to create and label categories, and how to provide useful navigation, where can i order Lasix without prescription. San Diego, California. Dallas, Texas. San Antonio, Texas, Other librarians are skilled at the nuances of search: metrics related to accuracy, precision, 650mg, 800mg, 875mg, 900mg, Where can i find Lasix online, recall, and an understanding of the algorithms that dictate how search engines work, Lasix samples. Still others index web pages and articles to improve search and findability of content -- where the tradition of cataloging books with consistent subject headings has been transformed into applying subject metadata and keywords to web pages, buy Lasix online without prescription. 1000mg, 2000mg, One of the classic disciplines of Library Science seems to get largely overlooked, perhaps because it is seen to be closely tied to the library as a building with a physical space, 400mg, 450mg, 500mg, 625mg, Chicago, Illinois. Houston, Texas, books and a budget, and not to digital content where storage is relatively cheap and easy to come by, 0.4mg, 0.5mg, 1mg, 2.5mg. Kjøpe Lasix online, bestill Lasix online, This classic library discipline is Collection Development.

Collection Development is a planning process for defining what the library contains, Austin, Texas, Memphis, Tennessee. Fort Worth, Texas. Denver, Colorado, Because of concerns over shelf space and money, Collection Development policies traditionally helped librarians prioritize and determine how to spend, buy Lasix without a prescription, Online buy Lasix without a prescription, where to expand, and what to deaccession or remove from the collection, Lasix price. Buy Lasix online without prescription, It's an ongoing process that is based on usage statistics, demographics of the library's patrons and community, physical space, financial budget, technology limitations, and other factors. Lasix coupon, It is also based on subject expertise and providing a collection to meet the needs of a specific audience and being able to document: This is what we do well. This is what we are known for, order Lasix online overnight delivery no prescription. Buy cheap Lasix no rx, This is why people come here.

A formal collection development policy is also very handy when a well-meaning patron wishes to make a donation of a crate of dusty books that he assures you will become a valuable part of your library, where can i buy Lasix online. You can review the criteria and determine whether the gift is not a priority subject, too old, a duplicate, not in the correct language, etc, buy Lasix online without prescription. 5mg, 50mg, 75mg, 100mg, Essentially it's a codified set of priorities that can be used to answer questions like "Why is this here?"

So what does Collection Development have to do with managing websites and online collections. When managing large websites, comprar en línea Lasix, comprar Lasix baratos, Reasons to buy Lasix online, we don't have to think about shelf space and budgeting for content in the same way that a library does. When was the last time someone asked you to get rid of some content on the website to make room for something else, købe Lasix online, αγοράζουν online Lasix. San Diego, California. Dallas, Texas. San Antonio, Texas, Space may not be a pressing issue. But have you -- or your audience Buy Lasix online without prescription, -- ever come across content on your site and said, "Why is this here?"

While it may sound trivial, it's an important issue to address especially as more web publishing tools and templates are put into the hands of more members of an organization. Collections grow and people are increasingly depending on search engines to deliver relevant content, buy cheap Lasix. Nashville-Davidson, Tennessee. Portland, Oregon, Instead they often find outdated or irrelevant content.

Sure, El Paso, Texas. Washington, D.C. Seattle, Washington, 1000mg, 2000mg, Financial Results for the Second Quarter Ended June 30, 2002 is probably important to someone, online buying Lasix, Purchase Lasix online no prescription, but should it be among the top five search results when looking for information about your flagship product in 2009. Intranets pose a much different and surprisingly difficult set of issues, where can i order Lasix without prescription. The tools that allow us to create, contribute and share collateral are clogging up our internal domains, buy Lasix online without prescription. Purchase Lasix online, Because search relevance is so often tied to term frequency, large meaty files tend to get indexed favorably by search engines, Lasix over the counter. Lasix snort, alcohol iteraction, Unfortunately, these include spreadsheets with sales forecasts for a region that is full of product names, Lasix in cats, dogs, children, Buy Lasix from canada, client names, place names, buy Lasix online cod, Lasix samples, and employees; or, the slide presentation for a marketing meeting that someone asked you to put on the Intranet a few years back, canada, mexico, india. Philadelphia, Pennsylvania. Phoenix, Arizona, People complain that the search doesn't work. You hear explanations of what the search should be returning and how it is getting buried by other stuff, New York. Los Angeles, California. Buy Lasix online without prescription, Frequently, organizations try to remedy this with an IT solution. Order Lasix no prescription, Often it's buying a new search engine. But we need to make sure the current search engine isn't doing exactly what we are telling it to do: look at everything, farmacia Lasix baratos, Lasix online kaufen, Buy Lasix from mexico, index it, weigh it, rx free Lasix, Oklahoma City, Oklahoma. Las Vegas, Nevada, and rank it. Unless you tell it, Lasix pharmacy, Where can i find Lasix online, your search engine doesn't know what is relevant based on how old it is, who wrote it, buy Lasix no prescription, 125mg, 150mg, 200mg, 250mg, why it was written, or what format it is in, Jacksonville, Florida, Columbus, Ohio. Lasix withdrawal, The search engine only knows what’s explicitly in the content.

Companies that have a strong brand typically do a great job of keeping their dot-com sites updated, buy Lasix online without prescription. Retired slogans and logos disappear as new ones are adopted, 650mg, 800mg, 875mg, 900mg, Acheter en ligne Lasix, acheter Lasix bon marché, information about products that are not supported come down quickly, and information about promotional offers disappear as expiration dates pass, order Lasix online c.o.d. Where can i buy cheapest Lasix online, So what is it about this content. Liability and brand awareness is part of the answer, 400mg, 450mg, 500mg, 625mg, but in a bigger picture, there is more incentive for stewardship of this content. What is it about a branding or marketing strategy that is so different. Buy Lasix online without prescription, Customers need to find accurate information about products and offerings, and sifting through extraneous content doesn't help anyone -- or the bottom line. So what can be done with Intranets.

I'm not suggesting that everyone go through and delete vast amounts of content just because it is a few years old. I’m also not suggesting librarians serve as Collection Czars who zap spreadsheets and PowerPoint slides with a Collection Development Policy in hand. Instead, business processes around creating content and some creative use of search and CMS functionality can become part of a domain's stewardship.

Some ideas to consider:


  • Develop a tagging strategy and tag content with uniform values for fields such as: Products, Partners, Events, Content Type, Organizations, Audience, Authors, Dates, etc, buy Lasix online without prescription. Use these tags to create ways to inventory and to navigate to content. Tagged properly, you can locate and archive collateral based on topics and types. It’s also important to identify which content doesn’t get tagged cleanly into uniform fields. (The untagged content often begs the question, “Why is this here?”)

  • Create workflows that reduce duplication of content. Include destination tagging and insert cues that ask if new content supersedes existing content that can be deleted or archived.

  • Buy Lasix online without prescription, Use authorship data and periodically remind contributors of content they have uploaded to the domain. Send people an email with an inventory of content they are responsible for that has been up for more than six months. They can then make decisions as to whether the content should be live, archived, or deleted.

  • Be selective about what your search engine is indexing. Instead of going out and indexing everything it can find, create partitions where content can still be navigated to, but not indexed for search purposes (i.e. Press Releases 2000-2006; Marketing Promotions 2005; Regional Sales Forecasts 1999-2006) or given a very low weighting if your search engine allows that.


But more importantly, as an organization, develop priorities around content:

  • Decide what content is mandatory to keep online and searchable.

  • Identify content that “expires” or is superseded when a new version becomes available.

  • Work with Product Development, Product Marketing, Legal, and Communications teams to develop lifecycles for content around product release schedules and promotions.

  • Educate employees about the importance of content stewardship and how it affects search. Encourage them to inventory their own content from time-to-time.

  • Ask employees what tools would help them keep track of their content.


Most websites and Intranets are long overdue for a clean-up. Attacking the issue is not necessarily as easy as buying more storage or getting a new search engine. The best solution is a thoughtful one that combines policy, technology and awareness.

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